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A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

The modified ROX Concept expands the functionality of the standard Land Cruiser 250 to create ... in an entirely new way,” said Mike Tripp, group vice president, Toyota Division Marketing ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

The team started with the all-new 2024 Land Cruiser and then reinvented and fabricated more than half of it to get the new ...

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

The new powertrain brings a big improvement in fuel economy, not that the old Land Cruiser set a very high bar. But going from an EPA-estimated 13/17/14 mpg city/highway/combined to 22/25/23 mpg is ...

“Using Land Cruiser 250 as a base, we modified the body ... Up front, the distinctive front fascia of the new Land Cruiser stays intact. Toyota added high-lift custom fabricated front bumpers ...