A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

Operant conditioning is B.F. Skinner’s name for instrumental learning: learning by consequences. Not a new idea, of course. Humanity has always known how to teach children and animals by means of ...

Burrhus Frederic Skinner became one of the nation’s most influential psychologists. His theory of operant conditioning, with its ideas about reinforcement through rewards and punishments, found its ...