That’s why OTT is a democratic platform for new-age stories to be told in the most authentic way, with a cast that is genuinely suited with the length that does justice to a story,” says the ...

OTT platforms are fundamentally changing how stories are told, offering more freedom and flexibility than traditional media ever could. Without the constraints of time slots or rigid formats, creators ...

Although linear TV remains core to advertising, OTT viewership ... new opportunities, the drop in linear TV TRPs and unsold ad space – affecting even some of the most popular shows – has ...

Prasar Bharati, the national public broadcaster launched Waves its OTT platform at the International Film Festival of India, ...