Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

Does growing up poor shape the way people make financial choices later in life? A well-known 2011 study argued yes, finding that people who experienced childhood poverty were more likely to take ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Have you ever wondered why you or your friends keep making bad decisions? The answer might not be as simple as you think, because it might come down to a biological cue that affects the choices you ...

This study helps understand why some people repeatedly make poor decisions and may be helpful in developing strategies to reduce unhealthy behaviour.

Forbes contributors publish independent expert analyses and insights. Tima Bansal is an award-winning professor of strategy. It's remarkable how smart, experienced executives systematically make ...

Have you ever wondered why you or your friends keep making bad decisions? The answer might not be as simple as you think, because it might come down to a biological cue that affects the choices you ...