Barack Obama, who admits getting a free ride from the press and winning his Senate seat only after his opponents self-destructed, is far less tested than his top Democratic rivals for the White House.

Despite the traditional saying that “All press is good press,” anyone who runs a business knows that isn’t really true. In fact, it seems like it’s easier than ever these days to get attention that ...

Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, ...