Gen X consumers are comfortable shopping online, but 56% prefer to visit a physical store, and only 21% of those who researched digitally used ChatGPT to find products. The latest installment of ...
NEW YORK, October 23, 2025--(BUSINESS WIRE)--Generation X may be among the smallest generational cohorts, but new research from ICSC shows they are one of retail's most valuable and underestimated ...
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...
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