Roblox exposes a growing blind spot in how marketers still think about media

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Marketing Dive

Roblox scales rewarded video ad offering via Google partnership

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox Down: Understanding the Recent Outage and Its Impact on Users

On Thursday night, December 18, Roblox faced a massive disruption that affected a significant portion of its user base. According to Downdetector, over 16,000 users reported issues around 11:30 p.m., ...