Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe ...

When SAP and Adobe linked arms during last month’s Adobe Summit in Salt Lake City, it was unclear whether the reseller program was more about shared customers or code. But insiders note a third player ...

Adobe has announced a new partnership SAP at its Digital Marketing Summit in Salt Lake City. The partnership will see SAP and Adobe invest joint development resources for additional product ...

SAP is adding a customer referral option to the ways that solution providers can profit from generating sales leads for the software company's cloud products. The new SAP PartnerEdge Cloud ...

As one of the largest enterprise software companies in the world, everyone in technology knows the SAP brand. The company has approximately $25 billion in revenue and 96,000 employees. Also: SAP ups ...

SAP consultancy DyFlex Solutions has acquired Bluetree, an SAP partner to grow its footprint in the Australian market as it aims to accelerate AI adoption amongst its customers. The new entity has a ...

SAP partner DyFlex has made its move to enter the New Zealand market through its recent acquisition of local SAP partner Bluetree Solutions. The acquisition, backed by private equity firm Five V ...

I attended SAP’s Channel Partner Summit in Miami last week. While I generally applaud (and welcome) Jonathan Becher’s (SAP's CMO) decision to reposition SAP’s brand, I believe some bigger issues have ...

Software giant SAP handed out folded map-style brochures at its Sapphire Now conference in Orlando, Fla., last week detailing the company's product development plans for the rest of 2016. At the core ...