The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

AI has changed how people search and how content is discovered. Learn why traditional SEO is broken and how AI-driven search works now.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google ...