Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

Getting your sales team on board with your strategy shouldn’t be an afterthought. Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

In the earliest stage of a startup, credibility is your scarcest resource. You may have a compelling vision, a solid product direction, and a clear understanding of the problem, but your prospects don ...

While case studies that highlight the benefits customers have experienced using a product or service provide powerful ways to prove its value to leads, you need to be strategic in your approach to ...

The case study highlights how a strategic marketplace approach helped a leading hardware manufacturer thrive on Amazon Business amid surging demand for B2B e-commerce ...