Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

When it comes to leading sales teams, many tech founders fall to the common mistake of following outdated sales strategies. But adopting AI-powered sales strategies can be the answer to the sales woes ...

In the business realm, the techniques and tactics used in corporate sales can have a substantial impact on a company's financial performance. As businesses progress and change, sales methods also need ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...