As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations. Why we care. Scripts help advertisers save time and scale ...