As spending habits shift more to mobile, marketers are tasked with a new challenge: how to present captivating ad campaigns that won’t get skipped. This is especially true when appealing to Generation ...

YouTube will soon be limited to running pre-roll adverts that last for a maximum of five seconds, but it’ll only take effect in Vietnam.

Depending on what content you're using YouTube to watch, you're probably going to run into videos that play short advertisements before playing the main content. If part of your business involves ...

TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

Wait for Skip button on ads for quicker viewing experience. Use ad blockers on browsers like Opera Air to avoid ads. Consider YouTube Premium to watch ad-free content at $13.99/month. "Ugh, another ad ...

A viral post on Reddit shares a neat MacBook Pro touch bar trick that allows users to skip YouTube's non-skippable video ads. Credit: Stephen Lam/Getty Images The MacBook Pro touch bar has fans and ...

With as many as 150 million daily users, Instagram Stories’ fanbase is growing faster than you can say “Valencia filter.” But now that ads between these wonderful little social media bites are on the ...

On Oct. 27, 2022, a Reddit user posted a screenshot on the r/memes subreddit that showed a fake tweet from YouTube's official Twitter account, which read, "We are officially removing the skip ad ...

Starting this week, YouTube is rolling out a new pre-roll video ad platform called TrueView that can actually be skipped, after five seconds. Here's the rundown from YouTube's blog: When you see an ad ...

When a pre-roll ad — an ad that runs before the video you actually want to watch — pops up on YouTube, a typical reaction is to skip it. One company, Providence-based ad agency Nail Communications, is ...

Reddit user "u/BiggerBadgers" found a way to skip ads on YouTube using the Touch Bar on Apple's MacBook Pros. It's not clear if this is a bug. Either way, some may argue that this is the only useful ...