Normally, we interpret that adage to mean that we should follow our intuition and instincts. When I started out in business, however, I used to think that this kind ...

But a study published today has given what is claimed to be the first evidence to the contrary - that our decisions can, in fact, be influenced by subconsciously-perceived cues. An unusual experiment, ...

It's a demonstration of unconscious brain power: A new neuroscience study shows that people can make decisions based on input that is invisible to the conscious mind. Researchers say the findings aren ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Add articles to your saved list and come back to them any time. ATTEMPTS to manipulate consumers with subliminal messages, flashed onto movie or TV screens, once thrilled admen and panicked the public ...