The hottest watch of the year sold for $260 last weekend and spurred chaos across the world. Swatch and Omega partnered for an affordable version of the latter’s iconic Speedmaster, dubbed the ...

In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...

The Omega Speedmaster is legendary—and expensive. But the Omega x Swatch MoonSwatch is the everyman’s Speedy and under $300. We love Omega’s Speedmaster Professional! Full stop. It’s an iconic piece ...

"It's a down-to-Earth take on the watch that went to the moon." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The first wristwatch worn on the ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Swatch and Omega have unveiled the 31st model in their ...

Following the release of the MoonSwatch 1965, OMEGA and Swatch have returned with another eclectic iteration of the MoonSwatch. The Mission to the Pink Moonphase pays tribute to April’s Pink Moon with ...

Update, 3/30: While initial supplies of the MoonSwatch sold out in short order, Swatch has revealed that it will not be a limited production watch, and that more will be available soon. You can read ...

The success of the Omega x Swatch MoonSwatch is undeniable. Its release in March 2022 led to a mass frenzy of people trying to buy the inexpensive hybrid watch. New releases of the chronograph ...

There’s good news and bad news: the bad news is that hopes for the online availability of the highly hyped and coveted Swatch x Omega Bioceramic MoonSwatch watch have been dashed. The good news is ...

Last year, Omega and Swatch established a new paradigm for watch hype with the MoonSwatch—the color-happy, Zlatan-approved, wildly-affordable spin on the former’s iconic Speedmaster model—causing epic ...

Update 3/7/23: The new Mission to Moonshine Gold MoonSwatch uses its titular material like a garnish. The new watch is a version of the Mission to the Moon—the standard black MoonSwatch—with a seconds ...

Swatch Group AG said the MoonSwatch, a rare collaboration between its Swatch and Omega brands, boosted its first-half sales, a boon for the once-popular brand laid low more recently by the Apple watch ...