American Eagle found itself in soem hot water over the good jeans campaign with Sydney Sweeney. However, it turned it around with the ‘Syd for Short’ campaign, which saw the brand receive a lot of ...

American Eagle chief marketing officer Craig Brommers was having a pretty good week. The retailer’s Sydney Sweeney jeans ...

Euphoria star Sydney Sweeney has unveiled a new campaign with American Eagle, marking her second collaboration with the label since the 2025 'Good Jeans' backlash. Her past Sydney Sweeney Has Great ...

Add Yahoo as a preferred source to see more of our stories on Google. It's time to say hello to "Syd." Months after conversation – and controversy – erupted over Sydney Sweeney's American Eagle jeans ...

Sydney Sweeney does not appear to be letting the controversy surrounding her previous collaboration with American Eagle stop her from working with the brand again. The actress has been featured in new ...

NEW YORK--(BUSINESS WIRE)--American Eagle Outfitters, Inc. (NYSE: AEO) today announced the launch of the American Eagle (AE) brand’s summer campaign, “Syd for Short: American Eagle Jean Shorts.” There ...

Sarina Trangle started as a corporate news reporter in October 2024. She previously spent four years on the business desk at Newsday, covering the health industry, commercial real estate and cannabis.

Shares of American Eagle tumbled 14% after the teen retailer revealed a dismal financial forecast — despite loads of press coverage from its steamy jeans campaign with Sydney Sweeney. Late Wednesday, ...

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Sydney Sweeney is yet again the face of American Eagle. The Euphoria actress, 28, took to Instagram to reveal her starring role in the denim company’s “low-rise season” campaign. In a series of images ...

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