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The romantic style has become a favorite of Gen Z — and celebrities have taken note Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the ...

It's a lifestyle.

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She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

Now that the soft girl has officially taken over, here are all of the ways you can channel the popular trend. Given the sheer number of TikTok microtrends, there’s tons of room for crossover. Soft ...

Motherhood has become just another vibe to brand. By Jessica Roy To be an expectant parent is to be confronted with an endless series of decisions: Breast milk or formula? Should the baby sleep in our ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.