The musclebound character he developed as a toy designer for Mattel gave rise to the Masters of the Universe franchise and helped define the machismo of the 1980s. By Sopan Deb Roger Sweet, a toy ...
LOS ANGELES, California -- Roger Sweet, the toy designer credited with helping create the iconic He-Man character and the “Masters of the Universe” franchise, has died at 91. Sweet died Tuesday at a ...
The 1980s were a different ballgame for toy franchises. Mattel, the legendary toy manufacturer, launched an unprecedented vision that boomed - then collapsed. That initial dominance and the craze ...
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