The Alliance for Audited Media this week said it is joining an industry initiative to help recognize trusted content producers in a crowded digital landscape. The initiative is called Trust.txt, and ...
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...
Perplexity is launching a new revenue-sharing plan for publishers that will pay them every time its AI assistants use an article to answer a question, The Wall Street Journal reports. Perplexity is ...
The Dove owner has unveiled an initiate it’s calling ‘Unilever Trusted Publishers’ which will see it work closely with a network of approved global, regional and local online publishers as well as ...
NEW YORK, March 20, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of Trusted Server. This new open-source server-side ...
The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...
Generative artificial intelligence has the potential to reshape the digital economy and alter the online experience for millions of consumers. Systems that rely on large language models have already ...
NEW YORK, Sept. 30, 2025 /PRNewswire/ -- DeepIntent, the leading healthcare demand-side platform, today unveiled its HealthFirst™ Audio Package, offering healthcare advertisers premium, ...
LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of "trusted publishers" with which to spend most of its marketing budget, in its latest attempt to improve the ...
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