Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to ...

Consumers have used enough apps that they know what works for them and what doesn’t. This makes it extra important to optimize your app for users. As a UX designer, there are so many things to keep in ...

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurs and startups disrupting industries. The app economy is projected to reach a market worth of $101 billion ...

When businesses began introducing mobile apps, many probably considered them simply as a way to share some of the features and information to be found in full on their desktop websites. Today, however ...

Designing a well-performing and nice-looking user interface for a FinTech app is more difficult than just following the trends and picking popular colour schemes. In fact, there’s a whole scientific ...

Apps have made your life easier, more fun and generally better. But all it takes is a quick scroll through the App Store to see the truth: Even apps that brands have spent hundreds of hours building ...

The best premise in UX is creating apps that you would NOT be too lazy to use. How many times have you automatically pressed that “Skip” or “X” button even before reading what the information is about ...

Mobile application users are quick to judge the quality of a brand based on their initial search and sign-up for a mobile application, suggesting why Uber leads all sharing-economy apps in popularity ...