B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...

In a world with information at everyone’s fingertips, trust is the deciding factor between a lost opportunity and a closed ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Arthur Miller’s 1949 play “Death of a Salesman” chronicles the demise of Willy Loman, a traveling salesman as he slips into senility and eventually death. The story, a social commentary, highlights ...

STAMFORD, Conn.--(BUSINESS WIRE)--Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc.

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

The size of design teams and their importance in organizations has grown a lot in the past few years. While these teams consist of product designers, animators and maybe copywriters, they rarely have ...