Carrie Goodman, real estate agent with Sotheby's International Realty in San Francisco, had a peculiar listing. Aside from odd furniture, the home had walls coated in a dark red hue that obfuscated ...

If you've already moved out of a home you're trying to sell, it's difficult to capture enticing photos for your real estate listing with only empty rooms to work with. Staging is crucial in the home ...

May 4—Chris Crummitt has been photographing real estate for the last nine years for her Frederick-based company Picture Perfect LLC, but she started getting a new request during the pandemic: virtual ...

A relatively new and cost-cutting marketing tool called “virtual staging” is gaining popularity in Hawaii and nationwide, and drastically changing how consumers see real estate photos, which are ...

Many empty rooms, unless they have exceptional flooring, a beautiful ceiling, lots of molding and sunlight streaming through the windows, can look a little depressing. The bareness doesn't help most ...

Forbes contributors publish independent expert analyses and insights. Jeffrey Steele has been a freelance writer for one-third of a century. When it comes to providing an ultra-realistic sense of a ...

In the early days of the coronavirus pandemic, real estate developers and agents in New York City—which was on near-total lockdown to help stem the spread of COVID-19—were facing a huge challenge.

Staging a home that’s up for sale is a go-to marketing tool that has been used for decades. Bringing in furniture, artwork and plants and decluttering rooms can help buyers picture themselves living ...

If you've already moved out of a home you're trying to sell, it's difficult to capture enticing photos for your real estate listing with only empty rooms to work with. Staging is crucial in the home ...