To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The Water for Life Decade Logo depicts a fountain of water painted in dark blue. The fountain consists of two cupped hands rising out from an ocean of water represented by two horizontal broad wavy ...

Branding nutritional drinks can present a dilemma. Often brands will want to focus on ingredients and scientific claims, but that can sometimes make a product less impactful on the shelf. Coca-Cola's ...