But according to the XboxEra podcast, Microsoft is bringing out some Xbox-branded new hardware this year "that falls into a different bucket than people are probably expecting." Host of the ...

And the more that they can broaden the appeal of their products, their IP across other ... expanding the reach of the Xbox brand well beyond the Xbox console is a key initiative and they're ...

"We've got a really challenging demographic to speak to," Ryan Miles, media lead at Xbox, acknowledged to an ad ... In compiling a recent case for long-term, sustained investment in brand, we were ...