While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

Play now! Moore tackled the issues of beauty and aging head-on in one of her latest projects, The Substance, wh ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

Sometimes, the right book shows up just at the right time. Our book critic encountered two such books this week: Water, Water ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

If you buy something through my links, I may earn a commission. Beauty products that are actually affordable? Sign me ...

Omega-7s, which have frequently been called the “beauty omegas,” act at the cellular level to support healthy and beautiful ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...

Give the gift of beauty with these Sephora Favorites sets, featuring the retailer's most popular products — details here ...