The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

"I once said that my bodywear modelling days had come to an end," David teased in a statement Victoria Beckham is giving the people what they want! The fashion designer, 50, is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram.

David Beckham bares all at 49 in racy BOSS underwear campaign - The footballer turned Boss ambassador joins the new wave of pin up celebrity male underwear models