'Tis the season for feeling Goopy, and Gwyneth Paltrow is already leading the charge. Just yesterday the star was spotted shopping at the G. Label store in Rockefeller Center looking ready to hit the slopes (or maybe just the pre– Black Friday sales) ahead of the holiday weekend.

Gwyneth Paltrow is all about the easy, luxurious life, and her wardrobe proves that. The actress left the warmth of Los Angeles for the colder climes of New York City this week to attend the Goop Beauty and Violet Grey holiday party at Chez Margaux,

The Goop founder looked elegant in timeless staples at the Goop Beauty and Violet Grey holiday party at Chez Margaux, in New York City.

Gwyneth Paltrow swung by Goop’s New York flagship store in a quiet luxury ensemble that recalled her iconic ski trial outfits on Monday, Nov. 25. The mogul was most likely there to shoot some promotional content with Saturday Night Live star Chloe Fineman ahead of a Goop Beauty x Violet Grey holiday party,