They say that bigger is always better — and that certainly rings true for the brand-new iPhone 16 Pro Max. With the largest display in iPhone history at 6.9 inches and an insanely long-lasting battery life, it is in fact one of the best phones that money can buy.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The release of a new iPhone is always highly anticipated. This year’s models bring Apple Intelligence, better cameras, a new Camera Control and, most importantly, longer battery life. The iPhone 16 Pro and iPhone 16 Pro Max have larger displays, thinner bezels, an advanced A18 Pro chip and improved thermal management.

Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

The iPhone 16 Pro and Pro Max got bigger this year, but most people should pick them for camera upgrades and longer battery life.

On our TikTok rundown battery test, which loops a continuous video until it dies with the display at 50% of brightness, the iPhone 16 Pro Max ran out of juice after 25 hours and 17 minutes.

If you pop into an Apple store this Friday or look on its website, you will notice the launch of a few new products, including the Series 10 and the AirPods 4. We covered the announcement of the new products earlier this month,

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin receiving them today.