If Mark Consuelos hadn't earned the title before, he certainly has now. On Friday, Nov. 22, the actor and host, 53, was unveiled as Stuart Weitzman's first-ever male global ambassador. The iconic brand launched its men's collection earlier this year.

The actress described an issue her husband is dealing with and suggested he follow the habits of her former co-host.

The Live! with Kelly and Mark talk show host gushed over her husband Mark Consuelos' major modeling campaign – see how fans react

"I'm happy to announces that Mark, yes our Mark, Mark Consuelos, is the first-ever Stuart Weitzman men's Global brand ambassador," Ripa gushed before showing the photos to the audience. "I got a hold of some of the photos from the photo shoot. Believe it ...

"I was like, what? Are there shoes involved in this?" Ripa laughed as photos of Consuelos nearly naked flashed on screen. "Yes, shoes. Shoes and underpants!"

It turns out that said lack of carbs was in preparation to become “the first ever Stuart Weitzman Men’s Global Brand Ambassador,” which Ripa eagerly announced on this morning’s show. She then treated viewers to some pictures from the photoshoot, which feature Consuelos donning the brand’s boots and not much other clothing.

Luxury footwear brand Stuart Weitzman announces actor, producer and talk show host Mark Consuelos as its first-ever Men's global ambassador. He stars in its first celebrity-fronted Men's campaign since launching the collection earlier this year.

Mark Consuelos lost his pants as the new Stuart Weitzman Men’s Global Ambassador—but for good reason. Here’s the sweet way the campaign is a nod to his wife Kelly Ripa.