An insider tells TheWrap that MSNBC and CNBC throw off $1 billion in profit, leaving dry powder for the new company to invest The post MSNBC Stays in Its Bubble and Celebrates SpinCo as Viewers Flee appeared first on TheWrap.

MSNBC’s audience has tanked since the election. The liberal network’s viewership is down by 47 percent overall since Nov. 5 and by 52 percent during primetime, the latest Nielsen ratings show. Morning Joe’s numbers had already fallen by 38 percent after hosts Joe Scarborough and Mika Brzezinski flew to Mar-a-Lago to extend an olive branch to president-elect Donald Trump.

M SNBC’s primetime audience has dipped 53% since the week before the election, according to new Nielsen ratings data, a steep dropoff for the left-of-center network riv

The flagging cable network's prime time viewership has dropped 50.7% since Election Day, while CNN's has decreased nearly 40% The post MSNBC’s Audience Sliced in Half as Viewers Flee Post-Election appeared first on TheWrap.

MSNBC’s ratings have been in free fall since Election Day — including for its star anchor, Rachel Maddow — with the left-leaning network’s audience shriveling by nearly half as staffers panic inside the halls of 30 Rock.

When Elon Musk and Donald Trump Jr. mused this week about Musk buying MSNBC, they made reference to the network's poor ratings as of late. A week after the US election, the New York Times reported that MSNBC had seen a 39% decline in viewers from October.