Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Rational emotive behavior therapy (REBT) is a type of therapy introduced by Albert Ellis in the 1950s. It’s an approach that helps you identify irrational beliefs and negative thought patterns that ...

Carla Tardi is a technical editor and digital content producer with 25+ years of experience at top-tier investment banks and money-management firms. Eric's career includes extensive work in both ...

Rationality is what keeps us sane in the messiness of life. Being able to stay rational through a difficult time, or just for as long as a simple argument, is a sort of safety vest we can wear to not ...

Some people have faith that their spouse won't cheat on them. Some have faith that things happen for a reason. Some have faith in God. Is there a common commitment underlying these disparate ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

Peter Saul does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...