Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

After gaining a master's degree in international relations in South Korea, her mother's homeland, Margaret Key had intended to join the US foreign service after graduation. Two days before her planned ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Shilpa Sinha, the APAC chief strategy officer at McCann Worldgroup, is a force to be reckoned with in the marketing industry. Her rise to the top has been shaped by her passion for driving social ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

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Kelly Yang joined Havas Health & You in 2018. She was general manager in 2019 and led the China team even before her promotion to CEO in early 2024. Under Yang's leadership, Havas Health & You China ...

The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...

"Kelly’s drive and passion for IMC and data have injected new dynamism into our business in Korea. Her international mindset and commitment to equal opportunities make her an uncommon asset in Korean ...

Coca-Cola's AI-generated Christmas advert, a reimagining of its iconic 'Holidays are Coming' campaign, has sparked controversy. The 15-second spot, featuring AI-rendered cherry red trucks delivering ...