The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' ...

The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same.

The JioHotstar series features Paul John Indian Single Malt and Buffalo Trace Distillery, tracing the making of whisky and bourbon and their place in India's hospitality culture.

Karan Arora has joined Volvo Auto India as director, marketing and PR. He brings more than fifteen years of experience across luxury automotive and luxury real estate marketing. Arora moves from ...

According to a note from Stagwell, the agency is designed for the rapidly changing media landscape, in which brands 'must engage audiences while influencing the agentic systems that shape discovery, ...

Cred Foundation has rolled out a campaign,'Avoid Loan Stacking', featuring actor and media personality Rakhi Sawant to showcase Cred's offerings of its not-for-profit company funded by equity ...

Paul John Whisky, the Indian single malt brand from John Distilleries, has unveiled a new brand identity and packaging design centred on its connection to Indian craftsmanship and its Goa origins. The ...

mCaffeine has rolled out a campaign, 'By the Blues', featuring actor and content creator Dharna Durga, actor Gopi Bhalla and the brand's founder Tarun Sharma to highlight its new body lotion offerings ...

Emporio Armani has appointed actor Farhan Akhtar as its brand ambassador for watches in India. The partnership launches with a campaign featuring Akhtar in an ad film, following an initial teaser on ...

In the 'Perspectives' column, Dr AL Sharada, trustee and former director, Population First, and initiator, Laadli Media Advocacy for gender sensitivity, and Aditi Chauhan, former Indian women's ...

Swiggy has refreshed the brand identity of Dineout, simplifying its brand architecture as it seeks to strengthen Dineout’s presence in the dining-out category. Dineout will remain the consumer-facing ...