Katie Zacharia would succeed Karoline Leavitt as President Donald Trump’s top spokesperson. by Jeremy Sodergren ...

Some luxury car brands strictly target male audiences. However, Genesis is deploying Korean hospitality and cultural trips to ...

Individual reflections on health crises or emergencies can have a powerful impact on others. This week’s edition features a few such stories, including from Jim Weiss, the founder of Real Chemistry ...

The comedian and writer advises marketers on creating integrated content that consumers don’t automatically skip. by Saleah Blancaflor ...

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

CEOs from FleishmanHillard, Weber Shandwick, Edelman and other agencies talk about their plans to create 'real opportunities for leadership.' ...

Zohran for NYC senior adviser Zara Rahim and ‘Subway Takes’ filmmaker Anthony DiMieri discussed their social media strategies ...

X’s MLB Gametime, Prime Video’s Emmy Awards deal: broadcast entertainment is shifting to social and streaming platforms A weekly roundup of app and tech news.

The newly formalized offering will service clients utilizing AI to transform the machinery underneath everyday life.

When creator control goes wrong. Experts from Billion Dollar Boy and Golin Ketchum discuss this wake-up call for brand oversight.

The reality is data centers can be very unpopular. So companies are adopting local public affairs strategies that prioritize ...

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...