Kantar Media recently released a study on advertising expenditures, noting a fall of 12.3 percent in 2009 to $125.3 billion. Fourth quarter 2009 ad spending was off 6 percent against 2008, with nearly ...

AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia. TOKYO ...

A new study from The Myers Report estimates that U.S. political ad spending for the 2024 campaign will top $12 billion, eclipsing the $9.02 billion spent in 2020 and the $8.9 billion doled out for the ...

A forthcoming empricial study published in the Journal of International Business Studies authored by David A. Griffith (Texas A&M University), Hannah S. Lee (Miami University) and Goksel Yalcinkaya ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

The company also predicts that in 2011 the country’s advertising market will continue to outpace the GDP growth at a rate of 15 per cent. Despite growing 11 per cent in 2010, TV advertising lagged ...

Expenditures on platforms like TikTok and Instagram will jump to $177 billion next year to top television, which will account for $174 billion, according to the media agency's global forecast. By ...

For the first time, more than half of U.S. advertising spending is set to go to digital platforms such as Google GOOGL0.55%increase; green up pointing triangle and Facebook, the world’s largest ad ...