Increases in U.S. property/casualty insurers’ underwriting expenses have been offset by commensurate increases in net premiums written, which has resulted in stable expense ratios over the past decade ...
Kantar Media recently released a study on advertising expenditures, noting a fall of 12.3 percent in 2009 to $125.3 billion. Fourth quarter 2009 ad spending was off 6 percent against 2008, with nearly ...
Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.
A new study from The Myers Report estimates that U.S. political ad spending for the 2024 campaign will top $12 billion, eclipsing the $9.02 billion spent in 2020 and the $8.9 billion doled out for the ...
AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia. TOKYO ...
A forthcoming empricial study published in the Journal of International Business Studies authored by David A. Griffith (Texas A&M University), Hannah S. Lee (Miami University) and Goksel Yalcinkaya ...
The company also predicts that in 2011 the country’s advertising market will continue to outpace the GDP growth at a rate of 15 per cent. Despite growing 11 per cent in 2010, TV advertising lagged ...
Expenditures on platforms like TikTok and Instagram will jump to $177 billion next year to top television, which will account for $174 billion, according to the media agency's global forecast. By ...
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