Explore today's thought-provoking quote by B.F. Skinner on the nature of failure and the importance of perseverance in ...

Operant conditioning is B.F. Skinner’s name for instrumental learning: learning by consequences. Not a new idea, of course. Humanity has always known how to teach children and animals by means of ...

Burrhus Frederic Skinner became one of the nation’s most influential psychologists. His theory of operant conditioning, with its ideas about reinforcement through rewards and punishments, found its ...

A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

B.F. Skinner was one of those intellectual supernovae who shine brilliantly in the academic heavens, then vanish, seemingly without a trace. Scarcely three years after the famed Harvard professor’s ...