Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO ...

AI is accelerating the evolution of the CMO role as companies adopt broader titles, such as chief growth and customer officers, reshaping responsibilities across marketing.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...