GymNation strategically launched the class in January, capitalising on the busiest time of the year for fitness.

A compilation of the top experiential campaigns in 2025 that boosted brand recognition and fostered a deeper connection with ...

YazMedia Marketing's Mawahib Saeed writes on how meaning is essential for the region's media identity in the age of AI.

Ali Rez, Regional Chief Creative Officer at Impact BBDO reflects on his win in conversation with Campaign Middle East.

With a proprietary, in-house generative model, Bigsea AI eliminates hallucination, allowing for visuals that are intentional ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

KS Konnect will work alongside governments, institutions and brands to identify, structure and activate entertainment and ...

McDonald’s UAE celebrates what’s beyond their menu with latest platform launch in collaboration with FP7 McCann MENAT.

Tariq Al Sharabi, Managing Director, Cicero & Bernay reflects on his win in conversation with Campaign Middle East.

Create. Group's Romain Colomer discusses guardrails going into 2026 to protect our teams, our clients and our sanity.

In conversation with Campaign Middle East, Ahmad AlMashhadi from CEER discusses a bilingual Arabic-English logotype, and a ...

This is a list of the 25 most impactful appointments both brand and agency-side that have made waves in the industry during ...