GymNation strategically launched the class in January, capitalising on the busiest time of the year for fitness.

Ali Rez, Regional Chief Creative Officer at Impact BBDO reflects on his win in conversation with Campaign Middle East.

YazMedia Marketing's Mawahib Saeed writes on how meaning is essential for the region's media identity in the age of AI.

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

With a proprietary, in-house generative model, Bigsea AI eliminates hallucination, allowing for visuals that are intentional ...

C2 Comms’ Roy Aftimos explains why the future will be won by agencies who bring the most clarity, not the biggest ones.

KS Konnect will work alongside governments, institutions and brands to identify, structure and activate entertainment and ...

Create. Group's Romain Colomer discusses guardrails going into 2026 to protect our teams, our clients and our sanity.

This is a list of the 25 most impactful appointments both brand and agency-side that have made waves in the industry during ...

In conversation with Campaign Middle East, Ahmad AlMashhadi from CEER discusses a bilingual Arabic-English logotype, and a ...

WithFeeling's John Smeddle builds on the achievements of Dune 3 to explain why sound is a lead player in relationship ...