A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches. The marketing world is no stranger to ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

Chapter 2. Virtual assistants and chatbots are becoming increasingly complex, with an expanding array of applications, from image analysis to the ability to play ‘wingman’. This chapter explores the ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...