Leia Reuter at dentsu explores how shared social moments can create powerful opportunities for brands when social & OOH are ...

Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on ...

The latest WARC forecast points to an increasingly concentrated media market so we asked industry leaders for their take on ...

Muscle Beach, led by award-winning director Tomás Peña, has launched with a focus on traditional filmmaking with AI ...

Why go out? Waitrose is celebrating the joy of a night in with its new 'Fine Dine In' campaign from Wonderhood Studios.

Social media has overtaken friends & family as the biggest source of fashion inspiration for shoppers, according to new ...

Centric, explains why publishers that want to compete for advertiser budgets must be ready to work across multiple DCRs.

BP3 Global has appointed Richard Neish as CEO with a remit to drive growth and scale its agentic orchestration proposition.

SunLife has partnered with Mail Metro Media for a campaign aimed at changing the national conversation around later life and ...

Integral Ad Science has become one of the first media quality partners for ChatGPT Ads, providing brand safety & suitability ...

SAMY has acquired Get Engaged, a leading US social-first agency specialising in creators, talent, entertainment and culture.

The IPA & the Sponsorship Effectiveness Forum (SEF) have identified the practices most closely associated with effective ...