Numbers of new accounts no longer define successful promotions. These tactics during the first 90-days post-opening capture ...

GEO puts your visibility in an algorithm you do not control. A memorable brand puts your name in the consumer’s prompt.

Focused on acquisition of primary relationships, the digital bank's new program balances human appeal with the need to get ...

Testimonials are common in marketing, but Huntington Bank aims to set itself apart with an uncommon approach to this genre. It has launched a series of commercials — done by an Oscar-winning ...

Forgettable gifts for your best clients are at best a missed opportunity and at worst an invitation to look elsewhere. Shift ...

Big banks identify five principles that can preserve trust as AI agents gain authority to recommend, decide, and transact for ...

Loan participation can help credit unions put available capacity to work, diversify portfolios and generate new interest ...

Losing top-of-wallet status is a stealth problem. It can creep up on a cardholder relationship gradually and then suddenly.

Everyday value can influence customer behavior, deepen relationships, and make checking more strategically valuable.

A bank or credit union that judges Meta’s Muse by whether it moves deposits is watching the wrong risk. Within about 10 days of launch, Muse was the most downloaded free app on the iPhone, and it ...

OpenAI can now access 12,000 financial institutions through Plaid. Your bank or credit union is probably on that list, ...

One in five bank customers moved money out of their primary bank in the past three months. The next account often goes to whichever institution shows up when the customer needs it.