Netflix has always known how to keep the internet talking, but with Stranger Things entering its final chapter, the streamer ...

As Gen Z prioritises meaning over metrics, brands need to focus on their true impact rather than the frequency of their posts ...

Predictive analytics powered by AI helps brands tailor marketing in real time, boosting click rates, cutting costs, and ...

In an under-penetrated market, Hopscotch targets share growth while maintaining brand identity, leveraging strong capital and ...

Neha Kulwal is a dynamic business leader who brings over a decade of business and marketing expertise to her role as the ...

Prior to this, he served as head of Engineering at the company and has held leadership roles including senior vice president ...

This marketing association is intended to increase visibility for the Optimals range and connect with skincare-focused ...

The association aligns with the brand’s focus on younger consumers navigating personal change, identity and self-expression ...

WPP Media Sports will eliminate fragmented planning and disconnected measurement, enabling brands to plan sports holistically ...

The Public Relations Council of India (PRCI) has appointed Dr T Vinayakumar as chairman of its Governing Council. The ...

The initiative encourages participants to articulate their views on social issues, public discourse and national developments ...

Chinese smartphone brand Realme has announced that it will be integrated into Oppo as a sub-brand, as part of a move aimed at ...