Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...

Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

Articles written by Upasna Dash ...

Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...