WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

As the brand debuts its new MLS campaign with Son Heung-min, Orlando Baeza reveals how building in-house creative confidence ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

As Gen Z drinks less coffee than older generations, Nespresso is working with the fitness platform to integrate into athletes’ daily routines.

With the rise of AI-created music, Spotify is flagging non-human artists with AI Persona badges and SoundCloud banned voice-cloning AI impersonations. SiriusXM is attempting to ensure that Silicon ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...

Sprout Social survey analyzes AI deepfakes, Gen Z’s trust of content creators and social media’s ability to rapidly change ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

Teaming with creative agency Beautiful Destinations, the hospitality giant scaled content across more than 1,600 OOH ...

The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...