Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

Catch up on select AI news and developments from the past two weeks or so: OpenAI declares 'code red' as rivals close in on ChatGPT. OpenAI CEO Sam Altman has reportedly declared a "code red," telling ...

Catch up on select AI news and developments from the past week or so: IBM warns that data silos are slowing enterprise AI adoption. IBM says AI's biggest bottleneck is not model quality but fragmented ...

Catch up on select AI news and developments from the past week or so: OpenAI prepares to launch GPT-5 in August. OpenAI's GPT-5 is set to launch in early August, featuring integrated o3 reasoning ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior ...

Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a ...