Utah on Wednesday became the first state in the country to pass a Meta-backed bill that would require app stores to seek ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment and goes beyond AI ...

The firm reported its full-year 2024 financial results today, the first time it has released results as a publicly traded ...

Whole Earth is part of KP Snacks. St Luke’s joined the brands roster of agencies in 2019. It has since been awarded ...

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but ...

The appointment came after a formal review following Adobe's decision to roll up regional marketing assignments into a single ...

Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has ...

Lazzara begins with what seems a sorrowful tune about the winter doldrums, playing guitar while wearing mittens.

The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component.