With its Thanksgiving Day parade days away, Sharon Otterman explained how the retailer brought its gift guide to life in its ...

Google AI sales and GenAI technology for agentic AI, chatbots, BigQuery and LLM models are driving Google Cloud revenue for ...

Marketers use AI-powered algorithms to scour vast amounts of data that reveals individual preferences with unrivaled accuracy. This allows companies to precisely target content – ads, emails, social ...

By embracing a more nuanced approach to marketing attribution, brands can ensure they drive immediate sales and cultivate ...

With the advent of artificial intelligence (AI) and machine learning (ML), and corporations' significant investments in ...

While AI will efficiently produce a multitude of ad variations, the nuanced ideation, strategic acumen and in-depth consumer ...

As organizations grapple with the dynamic digital economy, enhanced analytics is here to change the workplace. It helps ...

Salesforce CEO Marc Benioff is the latest to tout AI agents as the next advancement of artificial intelligence technologies.

Over the last several years, Salesforce CEO Marc Benioff said we've all "got drunk on the ChatGPT Kool-Aid" but AI is more ...

Artificial Intelligence AI continues to revolutionize industries across the globe Its ability to analyze data automate processes and enhance decision-making has become indispensable for businesses str ...

Alcobev companies in India leverage AI for consumer insights, sales optimization, and product development, transforming the ...

Industry organisation the Steel and Engineering Industries Federation of Southern Africa's (Seifsa's) 2024 Awards for Excellence highlighted the diverse work of companies in the metals and engineering ...