Last week we looked at hindsight bias, the tendency to believe that market outcomes were obvious once they’ve already happened. Hindsight makes us feel more in control than we actually are. But when ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The impact of Covid-19 on consumer behavior has been “sweeping and immediate,” a McKinsey and Company study found. To succeed in the “next normal,” organizations must raise the bar for digital ...