Lacking the two ingredients that contributed to how well Betty Crocker's baking products sold could have easily had something to do with why the Snackin' cake mix was eventually discontinued.

The Outstandiful Cookie Pie brings together their chocolate fudge cake mix with vanilla frosting. “For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through ...

I then whisked all my wet ingredients into the dry mix for two minutes in a ... It also resulted in a less clean final slice of cake when frosted. The Betty Crocker cake had a great fluffy texture ...

There’s a problem with boxed mixes, and it’s impacting grandmas’ most beloved recipes. At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ounces ...

The era of convenience food (and liberated housewives) was upon us, and as part of that trend, Betty Crocker popularized boxed cake mixes ... internet for a suitable recipe.